Up until the turn of the millennium, GopalJee was merely a home grown milk brand. Since 2003, with the esteemed efforts of Ms. Manju Jha, the brand is now a company worth over INR 400 Crores. Ms. Manju Jha has played a crucial role in facilitating the consolidation and expansion of the business operations of Gopaljee Dairy. The business strategies that she developed for the Milk and Milk products played a pivotal role in the success of the brand the enhancement of profitability.
During her stint with GopalJee, she was instrumental in driving the brand to become a leader in the private dairy sector.